BUSINESS PLAN FOR INVESTMENT FROM 'PIVF'


CONTENTS
Section One Executive Summary
Section Two Management
Section Three History of Operations
Section Four Innovative Aspects
Section Five Products
Section Six Operations
Section Seven Technical Arrangements
Section Eight Project Cost
Section Nine Means of Finance
Section Ten Markets & Marketing Arrangements
Section Eleven Financial Information
Section Twelve Risks and Rewards
Section Thirteen Milestones
Section Fourteen Growth Prospects
Section Fifteen Exit Route
Annexures  


Section - One
Executive Summary
Concise overview of the business plan covering different aspects as follows:-
Ø
Purpose of the plan
Ø
Innovative aspects of the venture
Ø
Promoters’ background
Ø
Brief description of company’s history and operations
Ø
Market, competition and growth prospects
Ø
Project cost and means of finance
Ø
Highlights of financial projections


Section - Two
PROMOTERS AND MANAGEMENT
*
Promoters
Background
Shareholding
Past Experience
Roles
*
Management Structure  
*
Brief information on other companies promoted / run by promoters
* Banker’s name & address  
  (A letter to be provided by the investee company authorising PVCL to have confidential report from its’ bankers and bankers to provide the same to PVCL)


Section - Three
HISTORY OF COMPANY OPERATIONS
*
Date of incorporation and form
* Private Limited
* Public Limited
* Any other
*
Brief summary of progress since incorporation
*
Company’s past performance, explanation for high/low performance, any change in accounting policies.
*
Relevance to current application


Section - Four
INNOVATIVE ASPECT
*
Innovation with respect to :-
Technology
Market
Product / Business concept


Section - Five
PRODUCTS
*
Description of products / services
*
Specifications
*
Applications
*
Significant competitive advantage of products
*
Technology
* Essential features
* Status
* Regulatory constraints

*

Expected future developments


Section - Six
OPERATIONS

*

Capacity

 Specific parameters

*
Inputs
* Significant dependence on any key inputs
* Sources
*
Manufacturing
* Process and its critical areas
* Plant / Equipment
*
Facilities
* Already installed
* To be installed


Section - Seven
TECHNICAL ARRANGEMENT
*
Source of technology
*
Details of technical collaboration, background of the collaborator and their experience
*
Present status / stage of development of technology
*
Involvement of engineering / technical consultants, if any.


PROJECT COST
*
Project cost (Description Headwise)
Ø Land
Ø Land Development
Ø Building with type of construction
Ø Plant / Equipment (Imported & Indigenous)
Ø Technical Know-how and/or Franchise Fee
Ø Expenses on foreign technician & training of Indian personnel
Ø Misc. fixed assets
Ø Preliminary & Pre-operative Expenses
Ø Provisions for contingencies
Ø Margin money for working capital
*
Proposed means of financing/status of sanction
*
Fund requirement – time schedule and fund application


MEANS OF FINANCING
*
Equity
Ø Promoters
Ø Other venture capitalists, if any
Ø PIVF (proposed)
*
Debt, if any


MARKETS AND MARKETING ARRANGEMENTS
*
Market
Ø Overall Industry scenario
Ø Current size & projected growth
Ø Major customers & users
Ø What target segments are to be penetrated
Ø Characteristics of each segments:-
 
* Critical product characteristics like performance, reliability, availability, etc.
* Buying pattern
* Typical order size
* Any other special feature
*
Competition
Ø Current competition
Ø Size and potential of current competition
Ø Strengths and weaknesses of competitors
Ø Likely responses from the competitors
Ø  Dangers of future market entry by new competitors
* Marketing
Ø How will be the products /services positioned in relation to competition
Ø Pricing policy
Ø Field service policy
Ø Promotion and advertising
* Sales
Ø Distribution channel
Ø Size of sales force
Ø Geographical coverage by sales force
Ø - Sales force compensation policy

 

Section - Eleven
FINANCIAL INFORMATION
*
Existing banking facilities
*
Summary of key data in projections with the assumptions
*
Comments on forecasts
*
Cash flow projections including IRR
*
Sensitivity & break even analysis


Section - Twelve
RISKS AND REWARDS
*
Risks and how management plans to minimise them
*
Rewards – possible worth of the company, if forecast results are achieved


Section - Thirteen
MILESTONES
*
Implementation schedule, detailed key deadline for each major areas of the plan


GROWTH PROSPECTS
*
Possible activities in future
* Expansion
* Diversification
* Backward / forward integration
*
Projected time frame
* Estimated investment


Section - Fifteen
EXIT ROUTE
*
Buy-back by the company
*
Buy-back by the promotes

*

IPO
ANNEXURES
*
Resume of main promoters

*

Memorandum & Articles of Association
*
Current shareholding
*
Product specifications
*
Organisation Chart (Current and proposed)
*
Market survey report
*
Marketing plan
*
Financial projections (P&L, Balance Sheet, Cash Flow Statement) and assumptions
*
Audited balance sheets of the company (if company is already in business) and other group companies for past atleast three years or since incorporation of the companies as the case may be

*

Technical Collaboration/ Franchisee Agreements

(All details to be supported by copies of relevant documents)